A web app that gives B2B SaaS teams a drop-in SAML SSO layer without enterprise pricing
Mid-market and enterprise customers will not sign a B2B SaaS contract without SAML SSO, but building it in-house takes weeks of undifferentiated work and the incumbent vendors charge enterprise rates that small SaaS teams cannot justify. There is a gap for a hosted, developer-first SSO service priced to match early-stage ARR, with a self-serve setup path that takes hours not weeks. SSOReady validated demand at YC W24 but went fully open-source, leaving the hosted-and-supported tier wide open.
Demand Breakdown
Social Proof 2 sources
Gap Assessment
4 tools exist (WorkOS, SSOReady, BoxyHQ, Auth0 / Okta) but gaps remain: Pricing scales with customer MAUs and quickly becomes expensive for teams in the $0-$500K ARR range. No self-serve free tier with real production limits. Overkill bundle for teams that only need SSO right now.; No managed hosted tier with SLAs, support, and compliance docs that enterprise procurement requires. Self-hosting still requires DevOps work. Revenue model unclear; open-source leaves the paid tier vacant..
Features7 agent-ready prompts
Competitive LandscapeFREE
| Product | Does | Missing |
|---|---|---|
| WorkOS | Developer-first enterprise features platform covering SAML SSO, SCIM, audit logs, and directory sync. Well-documented API, broad IdP support. Reached $30M ARR in 2025. | Pricing scales with customer MAUs and quickly becomes expensive for teams in the $0-$500K ARR range. No self-serve free tier with real production limits. Overkill bundle for teams that only need SSO right now. |
| SSOReady | Open-source SAML SSO library from YC W24 with a hosted cloud option. Launched August 2024 to 397-point HN reception. Fully open-source, self-hostable. | No managed hosted tier with SLAs, support, and compliance docs that enterprise procurement requires. Self-hosting still requires DevOps work. Revenue model unclear; open-source leaves the paid tier vacant. |
| BoxyHQ | Open-source enterprise readiness toolkit including SAML SSO, directory sync, and audit logs. Jackson SAML library is widely used. | Requires self-hosting or paying for the cloud tier; no polished onboarding UI for non-DevOps founders. Limited focus on guided setup and compliance documentation. |
| Auth0 / Okta | Full enterprise identity platform with SAML, MFA, federation, and compliance tooling. Massive IdP coverage. | Enterprise pricing and complexity. SAML connections can cost thousands per month. Overkill for a 10-person SaaS team trying to close their first enterprise deal. |
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