A web app that lets B2B buyers look up real contract prices and TCO for any SaaS tool without a sales call
Forty percent of B2B SaaS companies with ARR above $10M hide their pricing behind a sales call, and only 4% of G2 profiles list actual prices. Buyers waste weeks in discovery calls just to learn a number that other companies already know. This is a self-serve pricing intelligence layer where buyers enter a tool name, company size, and contract length and get back real contracted prices sourced from verified buyer submissions, benchmark ranges by company tier, and a total cost of ownership estimate that includes onboarding, integration, and seat growth costs that are never mentioned on a pricing page.
Demand Breakdown
Social Proof 2 sources
Gap Assessment
4 tools exist (Vendr, Tropic, Spendflo, PriceLevel) but gaps remain: Requires a full procurement engagement to access benchmarks; not self-serve for a solo buyer or a small team who just wants a number before deciding whether to take a call. Takes supplier commissions, creating conflict of interest on benchmark data. No TCO modeling that includes onboarding, integration, and seat-growth costs.; Full procurement service engagement required; not a lookup tool. TCO estimation is not a primary feature. Buyers still need to be a Tropic customer to access any benchmark data..
Features7 agent-ready prompts
Competitive LandscapeFREE
| Product | Does | Missing |
|---|---|---|
| Vendr | Enterprise SaaS procurement platform with pricing benchmarks and managed negotiation; $94.8M ARR, $1B valuation, raised $132M. Largest dataset of actual SaaS contract prices. | Requires a full procurement engagement to access benchmarks; not self-serve for a solo buyer or a small team who just wants a number before deciding whether to take a call. Takes supplier commissions, creating conflict of interest on benchmark data. No TCO modeling that includes onboarding, integration, and seat-growth costs. |
| Tropic | SaaS buying and procurement management platform focused on mid-market; raised $67M Series B. Provides benchmarks and procurement workflow. | Full procurement service engagement required; not a lookup tool. TCO estimation is not a primary feature. Buyers still need to be a Tropic customer to access any benchmark data. |
| Spendflo | AI-native B2B procurement platform with intake, approvals, benchmarks, and contracts; raised $15.4M. Targets mid-market intake-to-pay cycle. | Platform play requiring full procurement workflow adoption; not a point-lookup for price intelligence. No public-facing, self-serve TCO calculator without an enterprise contract. |
| PriceLevel | Crowd-sourced B2B SaaS pricing database showing what companies actually pay; launched April 2024 on HN with 532 upvotes. | Crowd-sourced submissions mean coverage is thin and unverified for most tools outside a small set of popular ones. No TCO modeling. No structured tiering by company size or contract length. No active enrichment or continuous price-update mechanism. |
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